With this post I want to introduce you to the three businesses that have generously contributed to charity: water as part of the campaign I’m running. When making the decision to donate to charity: water, these sponsors knew that the project was not a “business opportunity,” something I was careful to emphasize. I imagine that what motivated them was the same thing that motivates you, me, and anyone else who gives to charity – a desire to do some good in the world, and a conviction that we each have a responsibility to give something back to the greater community we belong to. Continue reading “Businesses Doing Good in the World: Introducing the Sponsors”
Happy, inc: Making Sustainability a Core Value
Their name says it all.
Catherine Veraghen and Wes Evans founded happy, inc., with the intent to create a different kind of relationship with their clients. Having seen too many client/agency relationships go sour, Catherine and Wes knew that the traditional “full service” agency model did not always serve the best interests of the client. “We saw how these agencies retrofit the client problem to meet their in-house skill set… and how frustrating it was for clients,” says Catherine. “And we thought, it doesn’t have to be this way.” Continue reading “Happy, inc: Making Sustainability a Core Value”
Homonym: Helping People Find Their Way

Ed. note: This brief profile of Homonym is one of a series of three that provide a little background on the companies that sponsored my charity: water campaign.
When Rob Cardoso launched Homonym, it was an opportunity to synthesize a number of disciplines to develop creative solutions to client’s information problems. Ultimately what Homonym does is design information to help people get to their destination – whether walking in a public space or building or navigating a website. “We design information to make everybody’s life a little easier, wherever they encounter that information,” says Rob. “That’s what gets me going every day.” Continue reading “Homonym: Helping People Find Their Way”
Stormship: Understanding the Value of Teamwork
Ed. note: This brief profile of Stormship is one of a series of three that provide a little background on the companies that sponsored my charity: water campaign.
When you run a small business with just a few employees, you quickly learn the importance of working together as a team. That’s certainly the case with Mike Brennan and Anne Damphousse, whom I’ve known since I worked at EMC. As the two principals at Stormship, they consider their business “a caring and compact creative team.” As a former client and now business partner, I would certainly agree. Continue reading “Stormship: Understanding the Value of Teamwork”




